Adapting to The Audience: Understanding the End User
About Project
Innovating with nature: Revolutionising bioproduction thanks to microalgae. Inspired by the oceans and marine microalgae, sources of life, Alga Biologics has created a revolutionary platform for the production of recombinant proteins. Their patented technology goes beyond the limitations of traditional methods, offering a sustainable and environmentally friendly solution.
Adapting to The Audience: Understanding the End User
The project began with a comprehensive research phase, where we mapped stakeholders, created detailed personas, and established a solid information architecture. This foundation ensured that the website would meet the unique needs and expectations of potential customers and partners, setting the stage for a user-centric design.
Design & Iteration: Shaping the User Journey
In the second phase, we employed the agile methodology to design, test, and refine the landing page. This iterative process allowed us to adapt quickly to feedback, ensuring a seamless and intuitive user experience. The design phase focused on creating a visually appealing and functional interface that encourages visitors to book appointments effortlessly.
Development & Deployment: Launching the Vision
The final phase involved the technical development and deployment of the landing page. Our team transformed the design into a fully functional website, ensuring it was responsive and optimised for performance. The successful launch marked the first online presence for the business, providing a crucial tool for potential customers and partners to engage and book appointments.
